Author: Megan Mossman

The hiring market is experiencing significant change fluctuating between a frenzied candidate-short market and a more cautious employer-driven market according to Talent’s ‘More Than Money Salary Guide 2024’ which was released today. Tech and digital salaries continue to steady out but remain strong for key skillsets such as cybersecurity and AI. The report features key salaries, roles and skills that are in demand for the Australian market. You can find the report here.

The report features salaries and contract rates for key tech positions in 2024, the most in-demand tech skills for 2024, market insights from Talent’s Managing Director team and experienced recruiters, as well as hiring trends and predictions across the regions in which Talent operates across ANZ and the US. Further insights include stats on the local tech talent pool, skills trends, stats on the cost of living across multiple cities, the needs of different generations in the workforce, and the benefits beyond salary that candidates are looking for including observations on the debate around flexible working arrangements.

Key findings include:

• Salaries have increased by up to 35% across Cybersecurity, Sales & Account Services, Data Analytics, and Development roles since 2023.
• Contract rates have grown between 10-30% since 2023 for roles in Cybersecurity, Data Analytics, Cloud Solutions and Infrastructure.
• Looking at Talent’s hiring data from October 2022 to October 2023, federal and state government layoffs and hiring freezes across Australia have resulted in a 16% decline in contract hiring in this sector.
• Large companies have increased their offshoring by an estimated 10-40%.
• Demand for Project Services talent has decreased as many companies have paused their large-scale projects to save on costs.
• A Talent poll revealed that work flexibility beats out a competitive salary when it comes to what matters most to candidates when looking for a job – 35% noted flexibility as the most important, followed by 29% citing salary.
• A Talent poll revealed that 78% of workers value remote work the most when it comes to the flexible work arrangements that best align with their preferences, followed by 16% who value flexible hours, 6% compressed work weeks, and 1% job-sharing arrangements.

Demand remains high for the following skills:

• Artificial Intelligence
• Cybersecurity
• Data Analysis
• Cloud Computing
• Software Development

Matthew Munson, Talent Managing Director NSW, weighed in on the flex work debate for 2024, “For technology sales roles, we have seen the market revert to pre-COVID levels in terms of hiring for many go-to-market roles i.e., sales, sales leadership, and for some roles we have seen demand drop well below pre-COVID levels, i.e., customer success, channel/partner and pre-sales. From the job seekers perspective, there is higher demand on wanting more flexibility around working from home and general flexibility – but although this is the case, we are seeing the majority of companies are enforcing a return to the office (3-5 days per week). In a tougher market this may work, but Australia still has a skills shortage, so when the market lifts, we suspect employers that offer less flexibility will suffer.”

Simon Yeung, Talent Managing Director VIC, said there were significant changes to the national landscape, “A significant emphasis will be placed on bolstering network security, cyber resilience, and the safeguarding of cloud-based systems and data. The demand for skilled professionals in cloud computing, data science, and software development is poised to rise as businesses prioritise digital transformation. The persistent trend of remote and hybrid work setups is expected to expand opportunities, attracting talent from diverse geographical locations.”

The global technology market is evolving and growing. As a $5 trillion global industry, it has significant power in both providing opportunity to the workforce as well as rapidly disrupting the international work landscape. A sense of caution remains prevalent in the hiring market, with a number of job families experiencing slowed demand as a result of company cost cuts. This has seen an increase in layoffs, hiring freezes, and projects placed on pause across the market. However, despite a slow in hiring, there are several jobs where demand and salaries have remained high.

First impressions matter. So, if you want to score your dream job, you need to present yourself in the best possible light to a potential employer. Let’s explore how you can do just this:

Get your timing right

It’s important to be on-time to your interview. Be respectful of your interviewer’s time and the time you have agreed upon to meet. If you find that you have arrived 30 minutes before schedule, then take this time to grab a coffee and calm your nerves. You want to go into the interview with a clear mind so you can really showcase how great of a candidate you are. Conversely, if you are late, it may come across as though you don’t value the interviewer’s time or care enough about the role. It’s best to arrive just a few minutes early so you are ready for a timely start and are calm enough to put your best foot forward.

Dress to impress

According to Forbes, it takes 7 seconds for someone to make a first impression. So, you’ll want to use those 7 seconds wisely. Your outfit speaks measures, so make sure it’s saying the right things. You want your outfit to say ‘I am the right fit for this role’. If you can dress the part, then you are part-way there. It’s about nailing the basics – it comes down to being neat and tidy and dressing in a way that is relevant for the role. If you are going for a role at a tech start-up, wear smart casual. If you’re trying to fit in in finance, dress corporate. If you’re unsure, follow Talent Adelaide Managing Director, Anthony Whyte’s golden rule: “when in doubt, overdress” . It doesn’t stop here though. Your overall physical presentation is just as important and the small details count. Make sure your hair and nails are well groomed and that you look put together. You want to show that you take pride in your appearance – it communicates to the interviewer that you will also take pride in your work and will represent the company well.

Know your stuff

You should have enough knowledge of the hiring company in your arsenal to draw upon when the tricky questions come out. Be aware of what the company does, what it wants to achieve, and what its values are. Use the interview as an opportunity to demonstrate that you share in the company’s vision and will work hard in the role. Doing this research will give you a boost in the interview process as it shows that you value the role and are eager to prove yourself. Conversely, a lack of preparedness may give the interviewer the impression that you are not serious about the position, and they will thus not consider you as a serious candidate.

Set yourself apart

Being prepared is important. Whyte recommends having some questions ready to throw your interviewer’s way – this communicates a level of interest which will work in your favour. Talent Sydney Managing Director, Matthew Munson’s sage advice: “steer clear of questions relating to salary and workplace benefits”. You want to demonstrate that you are interested in the actual role and have the qualities the company is looking for – not come across as someone who is only interested in what benefits they themselves can get out of the position.

You should also never underestimate the power of good conversation. If you can hold your own and communicate clearly, you have a major step up in the interview process. Articulate exactly what it is that you bring to the table and your interviewer will be impressed.

Make eye contact

Strong eye contact communicates that you are attentive, interested and respectful of the other person’s time. It can also make you appear more confident, which can never go astray. Your body language and eye contact can say a lot about you, so use it to your advantage to demonstrate that you are a great candidate from the get-go. Master this, and you’re one step closer to solidifying that great first impression and landing your ideal job.

Are you looking for a new role? At Talent, we can help you in nailing your next job interview and making that great first impression. See what opportunities we have available for you here.

It’s interview time. If you want to make a good first impression with an employer, you should always have questions ready to throw their way when the opportunity arises. A well-thought out question can be what separates you from the pack. So, what questions can you ask? Let’s explore:

1. “What are the most important qualities needed to excel in this role?”

Talent Melbourne’s Managing Director, Simon Yeung, suggests asking this question, as it highlights that you want to learn what you can do to be a great candidate. It demonstrates that you are willing to self-reflect and determine whether you have these qualities, and if not, that you are eager to bridge the gap. You are demonstrating drive and motivation to succeed. By learning what you can do to excel, you can take the steps to apply this and be the exact candidate they are seeking.

Remember, it’s not always about the experience or skills you have. Your attitude, motivation and passion can be equally, if not more, important in helping you land your dream role. So, make sure you communicate this in the interview room. Communicate your drive and eagerness to learn within the role in order to put your best foot forward.

2. “What will be expected of me in the role within the first 30 days, 60 days and year?”

Yeung suggests asking the interviewer this question as it will not only provide you with an insight into what the role will involve, but also allows you to communicate that you are someone that works well to the expectations placed upon them. It highlights that you will be a candidate who is eager to deliver on their goals and objectives, which is something every hiring manager wants to see. It also demonstrates to the interviewer that you are not only concerned with what you can get out of the role, but of what you can do to provide value to the company. Your value is what you really want to communicate.

3. “What do you like best about working for this company?”

Yeung recommends asking this question as it will provide you with an insight to the company’s culture and will allow you to determine whether it’s the right fit for you. If they enjoy a certain aspect, say, the company’s flexible working arrangements or the friendly work relationships, then it can indicate whether you too will enjoy the role and fit in well at the company. At the end of the day, the company needs to be as much of a right fit for you as you for them.

You should exercise caution when asking this question though. You don’t want to come across as someone who is only interested in the perks they can get out of the role. Remember, you want to demonstrate your value and highlight how you can help the company achieve its goals.

4. “What is the culture like at this company?”

You want to know whether this company is the right fit for you and you for them. That’s why determining what the culture is like from the outset is important. Yeung suggests asking this question as it highlights to the interviewer that you care about working in an environment that aligns with your values and attitudes. You can make a judgement from what the interviewer says, about whether this is a company that you will fit in well at, or whether you should be looking elsewhere. They can also make a judgement about you as to whether you will be the right fit for them. It’s a two-way street. Demonstrating that you have taken this into consideration will give you a step up in the interview process.

If you’re looking for a new digital or tech role, check out our job search.

It’s a noisy world out there, and these days, it’s not enough to just let your work speak for itself.

Building your personal brand is about telling people who you are, and demonstrating how you could be of value to them. In the simplest terms your personal brand is your reputation, which follows you around whether you like it or not. So, you may as well take control of it and leverage it to make connections, grow your business, and land your dream job.

1. Figure out what you’re all about

You may have many jobs over your lifetime, but your personal brand is something you’ll take with you over the course of your career so it’s worth investing time and energy into it. Before you can sell yourself to the world, you need to know who you are, what you want to be known for, and where you want to go. What are your values and interests? What motivates you? What’s the most exciting part of your job and what are the changes you want to make happen in your industry? Take stock of your set of skills and talents and experiences that are unique to you. If you were competing for a spot in the rocket ship leaving Earth to start a new civilisation, what would you write on your application form?

Then start thinking about where you want to be a year from now. How about in 5, 10 years, and beyond? Once you’ve established your short and long term goals, you’ll have a better idea of the kind of people you’d like to start noticing you, they’re your target audience.

Answers to all of these questions will help you formulate a one-line vision statement for your personal brand that really feels authentic to you, not just something you think you’re meant to say.

“My number one tip is to always be honest and true to who you are,” says Rosie Willson, our CRM
Consultant. “Pretending to be someone or something you aren’t will only end in tears.”

2. Build your brand

In the good old days, if someone wanted to stalk you, they’d need several fake moustaches, a big pair of binoculars and a leafy bush to hide behind, but today all it takes is a simple Google search. In most cases, they’ll start with your LinkedIn profile, and this is your first chance to impress.

Your online presence is an extension of yourself, so inject a bit of your personality in there. For Rosie, “Personal qualities I look for in a candidate include their humour, an inquisitive nature and their motivations to grow and develop in a role.”
In the one-line bio, don’t just write “Developer at Boring Company”, use a full sentence to show the world that you love what you do, and that you’re damn good at it. Need some inspo? Check out the bios of LinkedIn’s Top Ten Voices In Tech.

People looking at your profile don’t just want to read your resume, they want to get a sense of who you are as a person to see if you’re a good cultural fit for their company. “The more you tell me about yourself, the more you stand out and will spring to mind when new roles come up,” says Scarlett Cooke, Talent Sydney Account Manager. Your work history shouldn’t read like a resume. People are naturally drawn to narratives, so tell a compelling personal story that includes your interests, motivations, key milestones in your career and your outlook for the future. In addition, she advises your photo should be professional and your ‘experience’ section should be up to date and aligned to your CV.

Of course, as much as recruiters want to get the full picture of you as a professional, there is such a thing as TMI – too much information. “I would also strongly recommend keeping your personal social media on the highest privacy settings possible!” Scarlett adds.

After all, a prospective employer could really do without the mental image of you dressed as Sexy Shrek from that Halloween party in 2008.

3. Create content

You can use the words “motivated” and “passionate” all you like, but the best way to prove that you’re the real deal is simple: Show us what you can do. You’ve identified your area of specialisation, so you can start by sharing articles related to that topic and commenting on posts with your insights. You’ve told us all about your skillset, so build a beautiful website for yourself that showcases those strengths. But please, make sure it works.

Blog about industry topics that combine your experience, interests and expertise. Don’t be afraid to get niche, as you can position yourself as a thought leader in that particular space. You could write articles on platforms like Medium and also consider sending out a regular email newsletter that people can sign up to. You don’t have to restrict yourself to blog posts, think about other media too. Consider articles, white papers, speeches, video series, podcasts, animated infographics, flash games, the choices are endless!

4. Connect with others

If you’re an introvert, “networking” might be a phrase that makes you feel like throwing up a little bit in your mouth, but at the end of the day, it’s just about making genuine connections and getting to know the people in your community. You might not always love talking about yourself, but that’s just a part of what personal branding is about. Instead seek out the people whose work you admire, and tell them how much you appreciate their work. Share articles that others have written, and soon others will do the same for you.

If you’re a developer, another tip is to frequently add to GitHub, Stack Overflow, or if you’re a Salesforce developer, continue to earn badges on Trailhead. It proves that you care about what you do and gives you a chance to show off your ability and interact with your peers.

Being social is also about going out and doing stuff in real life. Yep, people still do that, shocking isn’t it? If you live in a city, there are events, training sessions, expos and conferences happening pretty much every day of the week, so you’ve got no excuse.

“I would recommend signing up for Meetup as this is a great way to connect with the tech community and stay up to date with new trends,” says Scarlett. Or just Google tech events + your city and see what turns up. As well as proving that you’re constantly learning and adding to your knowledge, attending an event is bound to give you an idea for something to write about on your blog. Bonus!

5. Living your brand

Building your personal brand is about discovering and then showcasing the best version of yourself. It’s not just about self-promotion, it’s about conducting yourself in a way that other people are compelled to be your cheerleaders. Going above and beyond in your work and helping out colleagues means you’ll be more likely to get LinkedIn recommendations and prove that you are as good as you say.

Employers do look for volunteer work or community involvement, as well as extra-curricular activities around social responsibility. You really can’t fake this stuff, so if you’re not doing it already, get out there and use your skills and privilege to make the world a better place.

Finally, this process might have helped you identify some of your personal shortfalls and flaws, so use this opportunity to work on yourself. Become the kind of person that you’d want on your team, and you’ll be much happier for it.

If you think your personal brand has what it takes to stand out from the rest, browse the opportunites we have available and get applying!

Are you looking to hire in 2024? Here’s all you need to know to navigate the complex employment landscape across Australia and New Zealand. Our recruitment experts share their insights and predictions to equip you with the knowledge you need to get ahead.

2024 recruitment trends

1. The scales of power are tipping

Is it an employer’s market or a jobseeker’s market? Well, it depends. Across ANZ, the tech hiring market is slowing down due to an economic downturn, which is seeing a number of companies cut costs and tighten their budgets – a stark contrast to the fast-paced, candidate-driven market of 2021-22. As a result, recruitment is slowing down across certain job families – especially Project Services – resulting in more candidates in the market than jobs on offer. Talent Sydney recruitment expert, Shane Hodgins notes “Where there has been a slowdown in the market is in the project services space – many companies are putting their projects on hold as budgets for IT projects are being cut. Generalist IT project managers are most affected by this.” In this space, we’re therefore seeing the scales of power start to tip in favour of the employer.

This doesn’t mean hiring managers hold all the cards though. For in-demand skillsets, such as cybersecurity, data, and artificial intelligence, candidates remain firmly in the driver’s seat as companies increasingly recognise the importance of securing their systems, leveraging data, and adopting AI. With more choice available for these jobseekers, Talent Sydney Managing Director, Matthew Munson, notes that while “we have seen the cooling of salaries across many job families, hard to find niche talent will always test the top end of what the market has to offer.”

2. In-demand roles are demanding dollars

With the market shifting in 2024, remuneration is also experiencing movement. According to Talent NZ Country Manager, Kara Smith, “cost of living and inflation increasing will continue well into 2024 and beyond. Candidates are seeking higher salaries to compensate for this, yet organisations are driving cost-conscious decisions.” Resultantly, many job families are seeing a slowdown in salary growth. In the domain of Project Services, salaries and contract rates have dipped by as much as 15-25% due to many companies placing their projects on pause in a bid to cut costs. However, this isn’t the case across all job families and positions.

The roles commanding the highest pay? Those in Cybersecurity, Data Analytics, and Cloud Solutions. Our Talent More Than Money Salary Guide 2024, highlights that Cybersecurity salaries have increased 25-35% since 2023 and Data Analytics 12-23%. When it comes to contract work, Cybersecurity rates are up 15-30%, Data Analytics 18-25%, and Cloud Solutions 10-25%. Talent Sydney recruitment expert, Shane Hodgins, comments on this trend “cybersecurity professionals are still in high demand. Hands-on technical roles such as penetration testers and security engineers, are highly sought after, and we’re seeing more roles in the market than candidates available. Resultantly, salaries have remained high at post-COVID levels for these candidates.”

3. Sourcing beyond borders is on the rise

In 2024, many companies are looking beyond national borders for candidates to fill their vacancies, particularly in tech and transformation. In Australia, our Talent recruitment experts note that large companies have increased their offshoring by an estimated 10-40%. Talent Sydney Managing Director, Matthew Munson, comments “a conservative estimate would say about 30,000 Australian companies offshore technical skills. It has accelerated over the last 12 months and the signs are that it will continue, because local salaries are very high, there is a skills shortage, and this move to remote work is making it a lot more appealing to hire people offshore.” In New Zealand, Talent Wellington recruitment expert, Georgia Hynes, also comments on the impact of remote work in enabling the sourcing of candidates from beyond national borders, “many organisations from the US and Australia are still dipping into the NZ candidate market for remote working, particularly in the developer space”.

4. Unemployment is up

In late 2023, both Australia and New Zealand’s unemployment rates increased to 3.9%, up from 3.8% and 3.6% respectively. With an uncertain economy, company layoffs, and growing cost of living pressures, there are more candidates on the market than before, seeing a stabilisation of salaries and contract rates in comparison to the candidate-driven market of previous years. Talent Wellington recruitment expert, Katie Kemp, observes that “COVID and the shortage of talent in the market saw people look to negotiate or secure higher salaries, however there is a level of market correction coming into play now, combined with organisations looking at their expenditure and relativities more closely”. Is this a trend that’s likely to continue? Our recruitment experts predict that…

5. The market will recover

It’s not all doom and gloom in the employment space. In fact, it’s anticipated that things will start to pick up when it comes to hiring. According to LinkedIn data, while the LinkedIn Hiring Rate in Australia decreased by 7.2% from January-June 2023, as of December 2023, it increased by 1.7%. Talent Melbourne Managing Director, Simon Yeung, predicts that over 2024, hiring will be on the up. “Looking ahead, the IT job market is anticipated to experience growth, fueled by the adoption of advanced technologies like AI, cybersecurity, and blockchain by Australian tech firms. The demand for skilled professionals in cloud computing, data science, and software development is poised to rise as businesses prioritise digital transformation.” In New Zealand, Talent NZ Country Manager, Kara Smith, also observes a shift in the market “As we enter 2024 the market is feeling more optimistic than the last few months of 2023”. She cautions “just like we saw post-COVID, businesses can only halt projects, investments, initiatives for so long. In a world where cybersecurity is a top priority, investing in tech teams is a worthwhile long-term strategy.”

Need a hand navigating this hiring landscape?

We can help. At Talent, we’ve been working with top candidates in tech, transformation and beyond, since the birth of Javascript. For over 25 years, we’ve placed thousands of professionals across almost every sector to the world’s leading companies. Let us help you get ahead in the recruitment market and connect you with a world of leading tech and transformation experts to boost your teams. Get in touch today.